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(Microsoft Corporation email)
Marketing: Little Miss Marketing On February 24, 1986, a diminutive 17-year-old named Kylie Minogue walked on to the set of Ten Network's soap opera Neighbours. Nobody could have guessed what was being unleashed in Australian and international pop culture - nothing less than a marketing genius. Superlatives and cliches abound in the entertainment industry, but when discussing Minogue's career it is hard to avoid words like meteoric and phenomenal.
Estimating the value of the Kylie Minogue brand is virtually impossible, but it is a brand that Minogue has created out of herself. Her marketing acumen is on a par with her singing and performing talents. In a business as fickle as the music industry, success is never guaranteed, and Minogue has re-invented her image several times in two decades.
Much of the credit for Minogue's rapid rise from obscurity goes to the British music producers, Stock, Aitken and Waterman, who signed Minogue to their PWL label shortly after Locomotion was released.
Her decision in 1992 to split with PWL and Stock, Aitken and Waterman surprised most of the music industry, given the success and fame she had achieved under their guidance, but it was to prove a pivotal moment in her career.
In June 2000, Minogue engineered another transformation of her image and musical style. The good girl/bad girl image has been one of the most paradoxical successes for Minogue. Minogue is skilled at deflecting any questions about her plans for the future. She is writing a new album, but whether this will involve another change of image is under wraps. The success of the Love Kylie range, in Britain particularly, will ensure she maintains the relationship with Holeproof for some time. As for how she spends her money, little is known, other than that she has a flat in London and a house in Melbourne. At 35, she has achieved extraordinary success and will doubtless continue to build on it.
(BRW 04.09.03)
>
> Which one should I choose to put on my phone today?
>
> 1. My wife and I can't come to the phone right now, but if you'll
> leave your name and number, we'll get back to you as soon as we're
> finished.
>
> 2. A is for academics, B is for beer. One of those reasons is why
> we're not here, so leave a message.
>
> 3. Hi. This is John. If you are the phone company, I already sent
> the money. If you are my parents, please send money. If you are my
> financial aid institution, you didn't lend me enough money. If you
> are my friends,you owe me money. If you are a female, don't worry, I
> have plenty of money.
>
> 4. Hi, Now you say something.
>
> 5. Hi, I'm not at home right now, but my answering machine is, so you
> Can talk to it instead. Wait for the beep.
>
> 6. Hello. I'm David's answering machine. What are you?
>
> 7. (From Japanese friend) He-lo! This is Santo. If you leave message,
> I call you soon. If you leave "sexy message," I call you sooner!
>
> 8. Hi! John's answering machine is broken. This is his refrigerator.
> Please speak very slowly, and I'll stick your message to myself with
> one of these magnets.
>
> 9. Hello, You are talking to a machine. I am capable of receiving
> messages.My owners do not need siding, windows, or a hot tub, and
> their carpets are clean. They give charity through their office and
> do not need their pictures taken. If you're still with me, leave your
> name and number and they will get back to you.
>
> 10. This is not an answering machine. This is a telepathic
> thought-recording device. After the tone, think about your name, your
> reason for calling and a number where I can reach you, and I'll think
> about returning your call.
>
> 11. Hi. I am probably home. I'm avoiding someone I don't like. Leave
> me A message, and if I don't call back, it's you.
>
> 12. Hi, this is George. I'm sorry I can't answer the phone right now.
> Leave a message, and then wait by your phone until I call you back.
>
> 13. If you are a burglar, then we're at home cleaning our weapons
> right now and can't answer the phone. Otherwise, we probably aren't
> home and it is safe to leave us a message.
>
> 14. Please leave a message. However, you have the right to remain
> silent. Everything you say will be recorded and will be used by us.
>
> 15. Hello, you've reached Jim and Sonya. We can't pick up the phone
> right now, because we're doing something we really enjoy. Sonya likes
> doing it up and down, and I like doing it left to right, real slow.
> So leave a message, and when we're done brushing our teeth, we'll get
> back to you.
